First they signed an exclusive contract with the NFL, preventing any other company from making competing video games using NFL teams and players. Yesterday they signed an exclusive 15 year deal with ESPN to use their shows, personalities, branding, etc...

Poor Sega, (who previously had the rights to the ESPN name in video games) between losing ESPN and losing the NFL they're in trouble. They'd been putting some pressure on EA with decent games at 2/5 the price but now...